A TXT record, as the abbreviation indicates, is a record, which keeps data in human-readable form and not code. It could be set up for a domain or a subdomain for many different purposes. Search engines like Yahoo, for example, have different ways of verifying you're the owner of a given domain and one of them is actually by creating a TXT record with unique text that they provide and which you must use as the record value. The same verification method is being employed by some analytics platforms that monitor the traffic to your web sites as well. However, in this situation the content of the record is going to be read by a robot, but it will still be in human-readable form. A TXT record is furthermore employed if you activated the so-called SPF protection for your email addresses so that you can prevent them from being forged. In cases like this, the record contains information showing that a particular digital message is sent from a trusted and authorized mail server. You may use a TXT record for any kind of other information also, just like your business details, for example.