In accordance with the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be valid and accurate all the time. What’s more, this information is freely available on WHOIS lookup websites and while this may be okay for firms, it may not be very convenient for individuals, because everyone can view their names and their personal email and postal addresses, all the more so in an age when identity fraud isn’t that unusual. That is why domain registrars have launched a service that conceals the details of their customers without changing them. The service is referred to as Whois Privacy Protection. In case it’s enabled, people will view the details of the registrar company, not those of the domain owner, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it’s still not possible to conceal your personal information with some country-code extensions.